A new chapter in strategic business cooperation was launched through New Benefit — a dynamic partnership with a proud history of promoting cross-border growth and commercial success.
New Benefit was established to facilitate business delegations between Egypt and Lithuania, offering end-to-end support to ensure smooth and productive experiences. The consultancy provided comprehensive services, including:
- Visa facilitation
- Hotel bookings and reservations
- Delegation logistics and event coordination
- Market insight and business matchmaking
At its core, the mission of New Benefit was simple yet powerful: to make business happen.
Trade Mission Preparations: Laying the Groundwork
As part of preparations for a trade mission to Lithuania organized by New Benefit, Minister Plenipotentiary Yahya Al-Wathiq Billah met with the Ambassador of Lithuania in Cairo to discuss prospects for enhanced bilateral trade and cooperation.
The meeting was also attended by:
- Minister Plenipotentiary Nasser Hamed, Director of European Union Affairs at the Commercial Representation Authority
- Dr. Naglaa Akl, CEO & Marketing Manager of New Benefit Marketing Agency, who played a leading role in organizing the initiative
This diplomatic engagement set the stage for strengthening commercial ties between Egypt and Lithuania, supporting the growth of new partnerships and opening doors to joint ventures.
Why New Benefit Made an Impact
With Egypt–Lithuania trade volume reaching €144 million in 2023, New Benefit addressed a timely need for structured and strategic facilitation. By bridging gaps in local market access and offering tailored support, New Benefit enabled Egyptian and Lithuanian businesses to connect, collaborate, and grow together.
This initiative marked a meaningful step toward enhancing economic diplomacy and promoting long-term cooperation between the two countries.