We are Benefit

We are Benefit one of the 1st full stack marketing agency in Egypt, precisely in Alexandria. By “full stack” we simply mean that we can do all marketing activities you think about, and we go an extra mile for you.

Since when?

When Europe saw the Euro for the 1st time, Japan’s youth were exploring the Pokémon video game. Cinemas in the United States were screening The Matrix, Fight Club, and Austin powers, and computer geeks all over the world were discussing the Y2K bug.
That was in 1999, and people of Alexandria were totally taken by the UGO guide, and YES we are the minds behind UGO

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The Story Behind Benefit agency

Alexandria like any other cultural city, has its own immeasurable depths of history, art and magic, yet a huge part of the spirit of this city lies in its business life, that has a slight hand in either reshaping or reviving its culture.
Naglaa Akl, a Faculty of Arts, English Department graduate is an example of a true successful Alexandrian business woman who is sharing her experience ; choosing to venture into business instead of simply following a career in teaching, and hence mirroring another angle of our Alexandria, and inspiring us with her insights into the business world.
Naglaa founded her company BENEFIT best known for UGO Guide in June 1999 “I was a very shy person, until the day I decided to start my own business."
In order to overcome my shyness, I created an ulterego that I can use for my new working environment, and began learning how to get into this character, same as actors do, using an easy applicable plan and I never looked back ever since..
Naglaa explains. When asked how the UGO Guide idea came about, you would be surprised to know that it started as a marketing project for a Marketing Diploma Naglaa and her colleagues were pursuing at the time, “We began observing people’s behaviors and we researched how we could reach them, while looking for new businesses and projects willing to locally market their products in a different way. So, we thought of connecting these two ends to create a simple communication tool.” ... Read More...